Data & Analytics

New in Data & Analytics


#MITSMRChat: Insights on Customer Engagement Through Analytics

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.


How Big Data and AI Are Driving Business Innovation in 2018

A new survey reports companies are now seeing a direct correlation between big data and AI success.


Why APIs Should Be Regulated

Data audits may be helpful in maintaining balance between data-rich and data-poor companies.


The 2018 Data & Analytics Report

Using Analytics to Improve Customer Engagement

January 30, 2018 | Sam Ransbotham and David Kiron

The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The report, based on MIT SMR’s eighth annual data and analytics global survey of over 1,900 business executives, managers, and analytics professionals, explores companies leading the way with analytics and customer engagement.

Using Analytics Expertise



Getting Value from Data


Your Data Is Worth More Than You Think

Given the growing importance of data to companies, how should managers measure its value?


Seizing Opportunity in Data Quality

Frontiers |

The cost of bad data is an astonishing 15% to 25% of revenue for most companies.


What’s Your Data Worth?

Many organizations need to develop greater expertise at valuing their data assets.


Driving Operational Cost Savings With the Internet of Things

AI and IoT offer significant benefits — as yet untapped — for facilities maintenance.

Download the Collection

“How Artificial Intelligence Will Transform Business”

This series of articles from MIT Sloan Management Review will help inform business leaders considering the implications and benefits of cognitive technologies. Executives will gain insight into different levels of machine intelligence, where they might derive the most value from investing in AI, and what impact it could have on human resource planning. (Registration required.)

Artificial Intelligence

MIT Sloan Executive Education and MIT CSAIL

Free download of this MIT SMR collection is brought to you by MIT Sloan Executive Education and MIT CSAIL.

Data-Driven HR

Give Technical Experts a Role in Defining Project Success

Poor communication between managers and technical experts is an obstacle to technology innovation that literally has been present for centuries. To overcome these issues, leaders need to absorb three key lessons about how to manage the inherent tensions between defining technical requirements and achieving valuable business outcomes.

A Data-Driven Approach to Identifying Future Leaders

Frontiers |

Many executives believe they are good at identifying leadership talent. However, when asked how they make their decisions, they often cite intuition or “gut” instincts. Social science research, on the other hand, suggests that individuals are often prone to cognitive biases in such decisions. Rather than just relying on the subjective opinions of executives, some companies are using assessment tools to identify high-potential talent.


MIT SMR’s Global Research Surveys

Analytics as a Source of Business Innovation

The 2017 Data & Analytics Report by MIT Sloan Management Review finds that companies that embraced analytics have begun to find new ways to derive strategic benefit from analytics.

The Talent Dividend

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits.

The Analytics Mandate

The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.


Explore Our On-Demand Webinars and Videos

Faster Results From Supply Chain Analytics

In this webinar, MIT SMR authors discuss steps supply chain executives can take to make supply chain analytics a transformational and competitive resource in their organizations.

Platform Strategy and the Internet of Things

In this webinar, Professor Marshall Van Alstyne discusses how platform strategy and IoT combine to produce value for all players in the ecosystem.

Case Studies: Innovation Through Analytics


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.


Data-Driven City Management

Data and analytics promise to improve urban living. But are cities ready?


A Data-Driven Approach to Customer Relationships

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.


When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.