Data & Analytics

New in Data & Analytics


A More Profitable Approach to Product Returns

Retailers can boost profits and prevent abuse by tailoring their return policies with analytics.


Will Consumer Privacy Concerns Limit the Use of Big Data?

The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.

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Why the Data Marketplaces of the Future Will Sell Insights, Not Data

Frontiers |

MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates


“People Analytics” Comes Center Stage


Companies are increasingly leveraging objective data and deep analysis to support their strategic decisions about talent. Open access to these three MIT Sloan Management Review articles about using data in recruiting, performance evaluation, and other aspects of human resources is provided courtesy of Wharton Executive Education.


Analytics and Pricing

Master the Challenges of Multichannel Pricing

June 6, 2018 | Walter Baker, Gadi BenMark, Manish Chopra, and Sajal Kohli

Retail customers may accept different prices on different channels — but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.

Lessons from Sports Analytics


Data and Your Customers

Turning Data into Customer Engagement

Join the co-authors of “Using Analytics to Improve Customer Engagement” and special guest Teddy Bekele as they show how analytical innovators are gathering and sharing data to build loyalty and keep customers.

Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Many ethical, lawfully managed businesses have consumer data they aren’t legally authorized to possess, obtained from a surprising source: their customers, who inadvertently share the personal data of family, friends, and colleagues. And in the wake of the Cambridge Analytica scandal and the enactment of the EU’s General Data Protection Regulation, peer-dependent privacy is emerging as a critical consideration for businesses.


Measuring Performance


Interactive: Customer-Focused KPIs Fuel the Future of Business

What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.

The Anatomy of Effective KPIs

KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.


Leading With Next-Generation Key Performance Indicators

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.



Explore Our On-Demand Webinars and Videos

Faster Results From Supply Chain Analytics

In this webinar, MIT SMR authors discuss steps supply chain executives can take to make supply chain analytics a transformational and competitive resource in their organizations.

Platform Strategy and the Internet of Things

In this webinar, Professor Marshall Van Alstyne discusses how platform strategy and IoT combine to produce value for all players in the ecosystem.

Case Studies: Innovation Through Analytics


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.


Data-Driven City Management

Data and analytics promise to improve urban living. But are cities ready?


A Data-Driven Approach to Customer Relationships

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.


When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.

Big Idea: Competing With Data and Analytics

The Competing With Data and Analytics initiative has investigated how technology enables competitiveness, answering the key question: How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes?

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