Data & Analytics

New in Data & Analytics


The Secret of My eSports Success

People analytics is at the heart of eSports success.


Train Your People to Think in Code

Frontiers |

Organizations need algorithmic smarts to excel in the future of work.


How Digital Trust Drives Culture Change

Frontiers |

Organizations can benefit from four activities in their journey toward better digital trust.


How to Read and Respond to Weak Digital Signals

Frontiers |

In the digital age, the competitive landscape can be transformed in the blink of an eye. Companies can use weak digital signals to help redefine their offerings and the scale and scope of how they compete. Companies that can’t do this in a timely manner put themselves at a competitive disadvantage because they must invest in additional resources to catch up.

The MIT SMR People Analytics Series

Analytics in Marketing

Five AI Solutions Transforming B2B Marketing

B2B Marketing departments never have enough time, manpower, or money. AI solutions such as automated emails and predictive analytics can help companies push back against these constraints. AI marketing products can act as a force multiplier. Imagine filling your headquarters with thousands of brilliant marketers, expertly analyzing data and providing actionable insights that increase the productivity of your existing marketing team.

The Big Data Problem That Market Research Must Fix

Insight into what customers really care about often is hampered by the quality of the information being collected. Big data can support smart market research, but only if researchers embrace psychometric best practices and the basics of understanding what it is they want to measure and how. That means asking the right questions, asking enough questions, understanding how to weigh questions, and taking into consideration how people felt about the brand to begin with.



Data Security



Case Studies: Innovation Through Analytics


Rebooting Work for a Digital Era

IBM has reimagined its talent and performance management systems as part of its digital transformation.


Lessons from Becoming a Data-Driven Organization

Case studies from a range of businesses highlight how analytics requires organizations to evolve.


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at GE’s challenges in becoming a leader of the Industrial Internet.


Data-Driven City Management

Amsterdam’s Smart City Initiative offers insights into its challenges for city managers.

Counterpoints: The Sports Analytics Podcast

Get ready to keep track of more than just the score.

Counterpoints is a show for sports professionals, data junkies, and fans alike. Each episode engages premier sports analytics experts in a lively, sometimes controversial conversation about what drives performance both on and off the field. Counterpoints is cohosted by Ben Shields and Paul Michelman.

You can listen to Counterpoints in many places: right here on our site, on Apple Podcasts, Google Podcasts, Spotify, and Stitcher. Subscribe to our podcast on any of these platforms to get the latest episode every other Thursday.

Transcripts are available on our site under each episode page.

Second-Grade Soccer Superstars

Elite soccer academies are using analytics to help identify future star talent in the schoolyard.


On-Demand Webinars and Videos

Big Idea: Competing With Data and Analytics

The Competing With Data and Analytics initiative has investigated how technology enables competitiveness, answering the key question: How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes?

For more, consider: