Data & Analytics

New in Data & Analytics

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From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports

Sports analytics leaders are now using data to understand fans as well as they know their players.

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Why APIs Should Be Regulated

Data audits may be helpful in maintaining balance between data-rich and data-poor companies.

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Grow Your Customer Relationships With Analytics

MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.

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The 2018 Data & Analytics Report

Using Analytics to Improve Customer Engagement

January 30, 2018 | Sam Ransbotham and David Kiron

The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The report, based on MIT SMR’s eighth annual data and analytics global survey of over 1,900 business executives, managers, and analytics professionals, explores companies leading the way with analytics and customer engagement.

The Impact of Data Quality

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The Risk of Machine-Learning Bias (and How to Prevent It)

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Machine learning is susceptible to unintended biases that require careful planning to avoid.

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Seizing Opportunity in Data Quality

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The cost of bad data is an astonishing 15% to 25% of revenue for most companies.

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Why Big Data Isn’t Enough

Technology innovators should be wary of letting big data speak for itself.

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The Big Impact of Small Data Errors

Small errors in data linkages can sometimes prove damaging — but not if managers watch for them.

Innovating With Analytics

How Big Data and AI Are Driving Business Innovation in 2018

According to a 2018 NewVantage Partners survey, executives now see a direct correlation between big data capabilities and AI initiatives. For the first time, large corporations report having direct access to meaningful volumes and sources of data that can feed AI algorithms to produce a range of business benefits from real-time consumer credit approval to new product offers.

Research Findings: Analytics as a Source of Business Innovation

Sam Ransbotham and David Kiron, co-authors of the 2017 MIT SMR Data & Analytics Research Report, “Analytics as a Source of Business Innovation,” shared the findings and insights from their research into the changing landscape for companies looking to embed data and analytics into their strategies, processes, and operations.

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Analytics In Your Talent Search

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MIT SMR’s Global Research Surveys

Analytics as a Source of Business Innovation

The 2017 Data & Analytics Report by MIT Sloan Management Review finds that companies that embraced analytics have begun to find new ways to derive strategic benefit from analytics.

The Talent Dividend

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits.

The Analytics Mandate

The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.

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Explore Our On-Demand Webinars and Videos

Faster Results From Supply Chain Analytics

In this webinar, MIT SMR authors discuss steps supply chain executives can take to make supply chain analytics a transformational and competitive resource in their organizations.

Platform Strategy and the Internet of Things

In this webinar, Professor Marshall Van Alstyne discusses how platform strategy and IoT combine to produce value for all players in the ecosystem.

Case Studies: Innovation Through Analytics

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GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.

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Data-Driven City Management

Data and analytics promise to improve urban living. But are cities ready?

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A Data-Driven Approach to Customer Relationships

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.

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When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.