Customers
Developing Strategy for New Customer Expectations
For a post-pandemic future, leaders must rethink their assumptions about what customers really want.
For a post-pandemic future, leaders must rethink their assumptions about what customers really want.
MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.
Ecosystem success requires that both leaders and followers avoid the trap of egocentric thinking.
Strategists weigh in on what relaxed rules around physical presence in the office mean for productivity and performance.
Based on a global CPG survey, this article discusses priorities for operating model transformation.
To get more from their innovation efforts, businesses must first determine what type of change they want to achieve.
The pandemic’s impact on business strategy, digital superpowers to thrive through disruption, and “explicit uncertainty” to avoid algorithmic harm.
Strategy experts weigh in on what COVID-19 means for business strategy.
To be a technology leader, a CTO needs both tech and business knowledge, explains Two Sigma’s Camille Fournier.
Based on a global survey, this article discusses operating-model trends at consumer-product companies.
Adapting entrepreneurial identity, adopting value-based selling, and advancing AI with an experimental approach.
In a business model based on an entrepreneur’s identity, company leaders may need to reassess who they are to respond to disruption.
Value-based selling can boost competitiveness but works best when vendors take one of three approaches.
Making your organization fit for data, enhancing value with nontraditional stakeholders, and supporting working parents.
Great strategy addresses investor and consumer interests and also recognizes the value of nontraditional stakeholders.
New research on retail profitability, the promise of platform-based business models, and retraining employees to meet revised strategic priorities.
Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.
Creating consistently great business strategies demands systematic constructive debate and logical rigor.
Identifying the right change strategy, boosting stagnated skills, and managing demand fluctuations.
Companies have more options than they realize when choosing a strategy for responding to a changing environment.