Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Data, AI, & Machine Learning
Latest
AI & Machine Learning
Use Open Source for Safer Generative AI Experiments
Companies that want to experiment with generative AI might find open-source models a safer bet than commercial options.
Aron Culotta and Nicholas Mattei
Ethics
AI Ethics at Unilever: From Policy to Process
Unilever examines its AI projects with a risk analysis process that looks specifically for ethical trouble points.
Thomas H. Davenport and Randy Bean
AI & Machine Learning
Are RAI Programs Prepared for Third-Party and Generative AI?
New research from MIT SMR and BCG reveals most organizations are unprepared for the risks posed by generative AI tools.
David Kiron and Steven Mills
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Sam Ransbotham and Shervin Khodabandeh
AI & Machine Learning
Governance for Smarter KPIs
Effective governance enables KPIs to evolve, remain aligned with strategic goals, and gain workers’ and managers’ trust.
David Kiron, Michael Schrage, François Candelon, Shervin Khodabandeh, and Michael Chu
Data & Data Culture
How to Make Data Monetization Everybody’s Business
Leveraging data assets for significant financial returns requires company-wide effort and education.
Barbara H. Wixom, Cynthia M. Beath, Leslie Owens, and Elizabeth Heichler
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Andrés Gvirtz and Oguz A. Acar
New Product Development
Entrepreneurial AI in the Enterprise: LG Nova’s Shilpa Prasad
On the Me, Myself, and AI podcast, LG Nova entrepreneur in residence Shilpa Prasad discusses startups innovating with AI.
Sam Ransbotham and Shervin Khodabandeh
Financial Management & Risk
Is Your Organization Investing Enough in Responsible AI? ‘Probably Not,’ Says Our Data
A panel of artificial intelligence experts weighs in on whether organizations are adequately investing in responsible AI.
David Kiron and Steven Mills
New Product Development
Fueling Interdisciplinary Innovation With AI: Volvo’s Anders Sjögren
On the Me, Myself, and AI podcast, Volvo’s Anders Sjögren explains artificial intelligence’s use in car manufacturing.
Sam Ransbotham and Shervin Khodabandeh
AI & Machine Learning
How ChatGPT Can and Can’t Help Managers Design Better Job Roles
Research finds that managers who want to create better job roles can use an effective new assistant: ChatGPT.
Fangfang Zhang and Sharon K. Parker
Leading Change
Want More Clarity on Generative AI? Experiment Widely
Less than a year after the launch of ChatGPT, there’s a lot of uncertainty around how fast it will move into the workplace — but many experiments are already underway.
Lynda Gratton
AI & Machine Learning
Sound Business: The Promise of Audio Machine Learning Technologies
Emerging machine learning technology could enhance sound creation and the detection and analysis of acoustic signals.
Mark Purdy
Developing Strategy
How to Have Better Strategy Conversations About Monetizing Data
A data monetization matrix can help leaders assess opportunities and approaches for converting data into revenue.
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens
IT Governance & Leadership
Managing RAI Requires a Central Team
A panel of experts weighs in on whether oversight of responsible AI should be entrusted to a single business function.
David Kiron and Steven Mills
Talent Management
AI Unlocks New Power for Employees: Are HR Leaders Ready?
HR teams must prepare for generative AI’s effects on workers’ job roles, training, and access to information.
Josh Bersin
Ethics
Protecting Society From AI Harms: Amnesty International’s Matt Mahmoudi and Damini Satija (Part Two)
The Me, Myself, and AI podcast’s discussion of AI’s risks with Amnesty Tech’s Matt Mahmoudi and Damini Satija continues.
Sam Ransbotham and Shervin Khodabandeh
Leading Change
Leading AI Is Still Leading
MIT Sloan Management Review’s fall 2023 issue includes a look at what it takes to lead artificial intelligence efforts.
Abbie Lundberg
Automation
Harnessing Grassroots Automation
With a modest amount of training, nontechnical employees can automate complex processes.