Digital

Featured Digital Articles

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When Employees Don’t ‘Like’ Their Employers on Social Media

For companies, the social media behavior of employees represents both an opportunity and a risk.

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Winning the Digital War for Talent

Frontiers |

Talent management processes need a digital update, too.

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Why Big Data Isn’t Enough

Technology innovators should be wary of letting big data speak for itself.

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Digital Strategy

How to Develop a Great Digital Strategy

Frontiers |

November 8, 2016 | Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath

As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction — but companies should avoid trying to do both.

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Digital Innovation

Unleashing Creativity With Digital Technology

Frontiers |

In business, it’s costly to try something new, especially if it doesn’t work out. But in the digital era, technology can be deployed to augment the creative abilities of people and organizations. Today’s digital technologies have reached a level of maturation that enables cheap and rapid iteration to make new, invaluable forms of innovation possible.

Improving Analytics Capabilities Through Crowdsourcing

Analytics capabilities can greatly expand a company’s ability to innovate — but what do you do when the talent you need just isn’t available? Agribusiness giant Syngenta, faced with an insurmountable analytics talent bottleneck, turned to crowdsourcing. Using a series of contests, it outsourced the development of a set of award-winning analytics tools to improve its decision making — and learned, in the process, some key factors supporting successful crowdsourcing.

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Becoming a Data-Driven Organization

Organizations have begun to capture, create and use data in ways that are changing how we work and live. These in-depth case studies describe organizations tackling the opportunities and challenges associated with becoming a data-driven organization.

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GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.

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The 2016 Internet of Things Report

Data Sharing and Analytics Drive Success With IoT

September 8, 2016 | Stephanie Jernigan, Sam Ransbotham, and David Kiron

We found that obtaining business value using the connections the IoT creates between an organization and its customers, suppliers, and competitors depends on companies’ willingness to share data with other organizations

Digital Sales and Marketing

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How CEOs Can Leverage Twitter

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

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When Customers Become Fans

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

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Customizing Social Media Marketing

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

The MIT SMR Frontiers Initiative

Paul Michelman on the Launch of MIT SMR’s Frontiers Initiative

Frontiers |

September 14, 2016 | Deborah Gallagher

In a video interview, MIT SMR editor in chief Paul Michelman explains the impetus behind the launch of the publication’s Frontiers initiative and the value he hopes it will hold for readers. Michelman explains the genesis of the Frontiers idea, the nature of the essayists selected for the program, and why it’s important for MIT SMR to launch this initiative now. He also discusses the themes that emerged from the essays, including the changing nature of the man-machine collegial relationship.

Digital Business Research Findings

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Aligning the Organization for Its Digital Future

Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.

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Strategy, not Technology, Drives Digital Transformation

The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.

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Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

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Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.