Digital

Featured Digital Articles

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Augmentation Versus Automation: AI’s Utility in the Workplace

The challenges of leading companies through the AI revolution were examined in a recent symposium.

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Supply Chains Built for Speed and Customization

Frontiers |

Thanks to technologies like 3-D printing, a new supply chain model is emerging.

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The Silicon Valley Caravan: What Sets the Tech Upstarts Apart?

Silicon Valley success is based on four core business principles and a willingness to stay flexible.

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How Technology Fuels Competition

Choosing Scope Over Focus

Frontiers |

March 29, 2017 | Richard A. D’Aveni

Digital technology has already upended the media and information sectors. It’s about to do the same to the manufacturing economy, and pave the way for what can be called the “pan-industrial” strategy.

Sharpening Your Cybersecurity Focus

To Improve Cybersecurity, Think Like a Hacker

To protect their organizations from cyberthreats, companies need to understand how hackers go about their work. The authors’ research suggests that hackers’ attacks typically involve four steps: identifying vulnerabilities; scanning and testing; gaining access; and maintaining access.

What Executives Get Wrong About Cybersecurity

Frontiers |

Cyberattacks are in the news. All kinds of organizations — ranging from Target Corp.and Bangladesh Bank to the Democratic National Committee in the United States — have fallen victim to them in recent years. MIT cybersecurity expert Stuart Madnick explains some of the biggest cybersecurity risks businesses face today — and what executives should do to decrease their companies’ vulnerabilities.

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Managing Technology Disruption

Organizing for New Technologies

Responding to disruptive technologies may mean changing your company’s organizational structure.

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Creating a Digital Enterprise

Building a More Intelligent Enterprise

Companies should blend the power of computers with insights into human decision making.

Digital Maturity, Not Digital Transformation

Viewing digital transformation as a maturation process may help companies limit their growing pains.

When Machine Intelligence Meets Main Street

Frontiers |

In the age of machine learning, what should managers know — and what must non-tech companies do to stay ahead?

Leading in an Unpredictable World

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Accenture’s chief executive on the challenges of leading in a world that’s almost impossible to predict.

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Digital Business Research Findings

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Aligning the Organization for Its Digital Future

Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.

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Strategy, not Technology, Drives Digital Transformation

The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.

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Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

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Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.

Digital Marketing

The Power of Consumer Stories in Digital Marketing

Frontiers |

May 18, 2017 | Renée Richardson Gosline, Jeffrey Lee, and Glen Urban

New research finds that stories about consumers’ positive experiences with a brand significantly increase users’ engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren’t offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers.