Digital Business

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The Dark Side of the Digital Revolution

  • Interview
  • Read Time: 10 min 

As digital technology transforms the way we do business, too many executives aren’t recognizing how business is changing at a fundamental level. “I think there’s a tendency to look at digital technology and think about it more as an opportunity, a choice,” says Deloitte Center for the Edge Innovation co-founder John Hagel III. “The mounting pressure turns this from an opportunity and choice into an imperative. The longer you wait, the more marginalized you’re going to become.”

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Free Article

Balancing Tradeoffs in Social Media

Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.

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The Rise of Visual Content Online

  • Blog
  • Read Time: 4 min 

Photos, videos, and even gifs are gaining importance as the primary means by which companies communicate. Brands that emphasize visual content are rewarded with measurable impact on ROI and engagement metrics. As it becomes harder and harder to get customers’ attention in a noisy online marketplace, there are important reasons — both technological and biological — why managers should pay more attention to their visual assets.

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Leading in the Age of Super-Transparency

Thanks to social media and an increasing flood of data, the capacity to generate causes and controversies almost instantly has become the new norm in today’s “super-transparent society.” Individuals and organizations produce a voluminous, mostly involuntary, “digital exhaust,” which reveals much more about them than they think it does. Most business leaders have not yet come to grips with the new reality — and what it means for their organizations.

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Dare to be Digital: Transforming Your Workplace

  • Blog
  • Read Time: 3 min 

Research in 2014 and 2015 shows that the digital workplace is about a fundamentally different way of working, with distinctive behavioral norms. Influence, networks, and dynamic decisions become much more important than power, hierarchies, static decisions, processes, and rules — features that make sense in a slow-moving, traditional environment. As a result, making the transition from a traditional to a digital workplace can be challenging.

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The Post-Email Organization

  • Blog
  • Read Time: 6 min 

People have a natural tendency to gravitate to people similar to themselves. This habit offers social benefits but also reinforces biases and degrades decision making. Enterprise social networking platforms may help counteract these typical social tendencies, allowing people to develop and maintain networks more beneficial to an organization’s purpose and to their own performance.

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Digital Transparency and Permanence

Social media has offered a new means of intra-enterprise communication that has surprising benefits for creativity and innovation. But there are drawbacks as well, mostly relating to issues of transparency and permanence in a digital environment. In part 3 of his 5-part series, Gerald C. Kane offers a perspective on balancing the pros and cons of enterprise social media.

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Sharing Supply Chain Data in the Digital Era

Effectively managing and coordinating supply chains will increasingly require new approaches to data transparency and collaboration. Supply chains in coming years will become even more “networked” than they are today — with significant portions of strategic assets and core capabilities externally sourced and coordinated. Already, progressive companies are developing novel solutions to the dilemma of data transparency by using data “cleanrooms” and digital marketplaces.

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The Talent Imperative in Digital Business

  • Blog
  • Read Time: 6 min 

In MIT Sloan Management Review's 2015 Digital Business Report, we found that lack of digital maturity has profound implications for talent acquisition and retention. The vast majority of employees (80%) say they prefer to work for digitally mature companies — which means that if your company isn’t there yet, it may soon cost you valuable talent.

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Why Social Engagement May Be More Important Than Marketing

  • Interview
  • Read Time: 8 min 

In a Q&A, Carlos Dominguez, president and COO of social media management company Sprinklr, notes that while marketing is about getting people to want to talk to a company, customer service is about interacting with someone who is already invested in the brand. His goal: get companies to blend those tasks in “ways that are radically different.”

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How is Digitization Affecting Your Business?

  • Blog
  • Read Time: 2 min 

How much of a threat does digital disruption present to your business? A short online questionnaire from Peter Weill and Stephanie L. Woerner, both of MIT Sloan's Center for Information Systems Research, helps assess digital risk. “Although sweeping technology-enabled change often takes longer than we expect, history shows that the impact of such change can be greater than we ever imagined,” they write. “Think steam engines, cars, airplanes, TVs, telephones and, most recently, mobile phones and e-books.”

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How Digital Transformation Is Making Health Care Safer, Faster and Cheaper

  • Interview
  • Read Time: 17 min 

What does it take to bring world class digital technology to one of the world’s leading medical centers? As chief information officer of Beth Israel Deaconess Medical Center, in Boston, Dr. John Halamka leads exactly that charge. Overseeing digital strategies designed to make patients safer while being completely secure and stable is, he says, like “being asked to change the wings on a 747 while it’s flying. Total security, total reliability and stability, with complete innovation at the same time.”

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Free Article

Infographic: Transforming the Digital Enterprise

  • Blog

A key finding from the 2015 digital business research report by MIT Sloan Management Review and Deloitte indicates that strategy, not technology, drives digital transformation. An infographic illustrates some of the primary features of a digitally transformed business, as highlighted in the report. The infographic also illustrates the importance of digital maturity to employees across all age groups and industries and the keys to making digital transformation happen.

Image courtesy of Flickr user Yuichi Sakuraba. https://www.flickr.com/photos/skrb/4376216155
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Embracing Digital Technologies in Traditional Worlds

  • Blog
  • Read Time: 3 min 

Business that are succeeding in the digital world are questioning key managerial assumptions. Case in point: PagesJaunes, the French Yellow Pages company. It “realized a few years ago that selling ads in thick, yellow print directories would not remain viable for long in an age of Google and Yelp.” To embrace digital opportunities, the company questioned assumptions about what is valuable about it strategic assets. It shifted its business model to online advertising and helping its small business customers build their own digital capabilities.

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When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its the supply chain. The case study includes video clips of interviews and a downloadable PDF version.

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Is Your Business Ready for a Digital Future?

Successfully incorporating today’s digital technologies requires companies to operate in new ways. However, research by MIT SMR shows that being able to effectively incorporate digital strategy is strongly associated with a company's overall digital maturity. There's also an important HR component to digital strategy: Respondents expressed a strong preference for working for a digitally mature company, but many were dissatisfied with how their own companies were reacting to digital trends overall.

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Thriving in an Increasingly Digital Ecosystem

Research from MIT Sloan School of Management’s Center for Information Systems Research says that to prepare for a future of digital disruption, companies need to consider which of four business models to adapt. "Given the amount of turmoil digital disruption is causing, it’s time for companies to evaluate these threats and opportunities and start creating new business options for the future — the more connected future of digital ecosystems," write Peter Weill and Stephanie L. Woerner, both of CISR. Companies also need to develop new capabilities in two areas: learning more about their customers and becoming "more of an ecosystem."

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Creating Online Videos That Engage Viewers

The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen? New research shows that engagement with online video content depends less on what the video shows than how the video shows it. A study of viewer reactions to online videos suggests that the key is to juxtapose content elements in incongruous combinations or to create original or exaggerated content that makes an emotional connection with the viewer — to create emotionally surprising videos.

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How Twitter Users Can Generate Better Ideas

New research shows a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas. “A diverse network provides exposure to people from different fields who behave and think differently," write Salvatore Parise (Babson College), Eoin Whelan (National University of Ireland) and Steve Todd (EMC Corporation). They found that the more diverse a person’s social network, the more likely that person is to be innovative. They also found that Twitter users who are both idea scouts and idea connectors are especially valuable in the workplace.

Showing 1-20 of 66