Marketing Strategy
Building Customer Value: From Theory to Practice
Learn how to transform customer-centric theory into lasting value through customer portfolio management.
Learn how to transform customer-centric theory into lasting value through customer portfolio management.
Learn to build and lead data teams that drive business value with frameworks for analytics success from Prof. Joel Shapiro.
Build AI ethics into process to pave the way for AI tools that are both innovative and responsible.
Apply a comprehensive cost-benefit analysis to GenAI use cases to identify where the technology may pay off.
Balance the rewards and risks of Bring Your Own AI tools and reap innovation gains.
How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.
The right data and the right people are essential to AI success.
Learn about current and future opportunities and use cases for artificial intelligence in logistics.
Job crafting empowers workers to proactively transform jobs they have into jobs they want.
Learn how grassroots automation helps companies speed up digital transformation efforts.
Using values to guide decisions can benefit customers and improve operations and the bottom line.
Learn to drive digital transformation by turning business-domain experts into citizen developers.
To succeed with machine learning, manage projects as business initiatives, not technology projects.
Many organizations are experimenting with generative AI, and many questions remain about its impact on the workforce.
This free webinar offers expert insights on effective data-management strategies for AI adoption.
This webinar from MIT SMR offers guidance to help business leaders thoughtfully plan a generative AI implementation.
This webinar from MIT SMR explores key areas in which generative AI could transform existing ways of doing business.
This webinar from MIT SMR covers the basics of generative AI and explores business use cases for the emerging technology.
In this MIT SMR webinar, experts discuss why skill should be front and center in organizations’ talent strategies.
Leveraging data assets for significant financial returns requires company-wide effort and education.