Digital Business

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Three Characteristics of a Winning Digital Strategy

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Despite the many differences between the nature of digital strategy at digitally maturing companies, our research demonstrates that these strategies still share a number of common characteristics. Understanding these shared characteristics can help ensure that your company’s digital strategy is on the right track.

Don’t Confuse Digital With Digitization

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“Becoming digital” is a totally different exercise from digitizing. Digitization involves standardizing business processes and is an important enabler of digital, but digitization on its own won’t make a business a digital company. Instead, a digital transformation involves rethinking a company’s value proposition. To become digital and pursue a digital vision, companies must embrace information-enriched customer solutions delivered as a seamless, personalized customer experience.

The Case Against Agility

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Leaders today must wean their companies away from three pieces of conventional wisdom about digital strategy: agility, first-mover advantage, and minimum viable product. These ideas have anchored technological decision-making for over a decade but are highly unsuitable for the emerging world. In conditions of environmental uncertainty and interconnected technology, we need more thoughtfulness rather than more speed.

Digital Disruption Is a People Problem

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The key problem facing organizations with respect to digital disruption is the different rates at which people, organizations, and policy respond to technological advances. The gaps between innovations and their adoption — and organizations’ ability to adapt — pose a challenge for companies.

Reshaping Business With Artificial Intelligence

Disruption from artificial intelligence (AI) is here, but many company leaders aren’t sure what to expect from AI or how it fits into their business model. Yet with change coming at breakneck speed, the time to identify your company’s AI strategy is now. MIT Sloan Management Review has partnered with The Boston Consulting Group to provide baseline information on the strategies used by companies leading in AI, the prospects for its growth, and the steps executives need to take to develop a strategy for their business.

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Why Your Company Needs More Collaboration

What distinguishes companies that have built advanced digital capabilities? The ability to collaborate. Research finds that a focus on collaboration — both with and without technology, both within organizations and with external partners and stakeholders — is central to how digitally advanced companies create business value and establish competitive advantage over less advanced rivals.

The Power of Product Recommendation Networks

Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.

Cultivating a Culture of Cross-Functional Teaming and Learning at CarMax

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The days when buying a used car meant “kicking the tires” and wading through a hard sales pitch are gone. With customer expectations evolving in a rapidly changing digital environment, digital dealership CarMax’s product development teams are “all about developing customer-facing and associate-enabling technologies,” says CIO Shamim Mohammad — but the focus is on the teamwork, not the tech.

Four Habits of Highly Effective Virtual Teams

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Employers thinking about allowing employees to work remotely are often conflicted. On the one hand, employees are hungry for this valuable work/life option. On the other, a number of prominent companies that once embraced the virtual work option have pulled back, citing the desire for more immediacy and opportunities for serendipity. But for managers who are looking to get the most out of a remote policy, there are best practices to help their organizations succeed.

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‘Digital Transformation’ Is a Misnomer

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We’re nowhere near the end of the disruption digital technologies will have on business. Claiming that “we’re not a digital company” is no longer an option; failing to pay attention and develop a working knowledge of the present state of digital technologies all but guarantees obsolescence.

Who Gets Caught in Online Echo Chambers?

Echo chambers — that is, exposure to information that closely mimics our own experiences and points of view — are burgeoning. In the online world, personalization algorithms lead to even more personalization over time. New research that looked at the way people navigate through videos of TED Talks highlights which types of people are most at risk for falling into extreme echo chambers. The research also suggests ways organizations can help content viewers navigate the noise.

The Coming Consumer Data Wars

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With tough new EU regulations on data security coming in 2018, global companies will soon be faced with a choice: Protect consumers’ data and reap the rewards of having access to it, or face the competitive consequences of consumer distrust. But companies caught unprepared for the change may lose the privilege of keeping consumers’ data altogether.

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When Jobs Become Commodities

Most of us view our jobs as specialized or somehow differentiated, but the world of business and management increasingly feels otherwise. For many organizations today, the next big driver of job commoditization is automation driven by smart machines. Simply put, if a job is viewed as a commodity, it won’t be long before it’s automated. The key for workers whose jobs have traditionally seemed safe: Highlight the tasks that require a human touch.

The Fundamental Flaw in AI Implementation

Many managers are excited about smart machines but are struggling to apply machines’ limited intelligence. Indeed, computers can process data just fine, but to generate competitive advantage from machine learning applications, organizations must upgrade their employees’ skills. Companies will also need to redesign employee accountabilities to empower and motivate them to deploy smart machines when doing so will enhance outcomes.

Achieving Digital Maturity

In the 2017 Digital Business Report, MIT SMR and Deloitte find that digitally maturing companies are achieving success by increasing collaboration, scaling innovation, and revamping their approach to talent.

Platform Sprawl Leaves No Industry Behind

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A decade ago, Apple’s iPhone cornered the mobile phone market by developing a platform interface that expanded its product from a simple one-task tool to a multitask utility. Using platforms to gain competitive advantage is no longer unique to Apple — it is happening in other industries across the board as readily available platform options grow in number.

Showing 21-40 of 187