The Age of Super-Transparency

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Using Social Media in Business Disputes

"Lawsourcing" campaigns are helping smaller organizations advance legal and public relations goals.

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Leading in the Age of Super-Transparency

How can companies adapt themselves to the demands of super-transparency?

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How Transparency Changes Business

The Winter 2016 issue of MIT SMR explores how transparency effects the power structure.

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How McDonald’s Cooked Up More Transparency

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”

Smart Humans + Smart Machines

Free Webinar on Cognitive Technologies with Tom Davenport and Julia Kirby

January 28, 2016 | Deborah Gallagher

Now available on-demand: This free webinar offers context for understanding cognitive technology offerings. It focuses on what technology capabilities will be available — and what tasks will still require human input. Topics include artificial intelligence, automation, and business rules for making cognitive technology functional. Presenters Thomas H. Davenport and Julia Kirby are co-authors of the forthcoming book Only Humans Need Apply: Winners and Losers in the Age of Smart Machines.

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The Social Side of Marketing

The prospect of free viral marketing is incredibly appealing — but often elusive. Many companies are looking beyond simply establishing a social presence toward getting social media marketing right.

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When Customers Become Fans

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

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Customizing Social Media Marketing

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

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How to Innovate Strategically

Open access brought to you by GSB_EXECED-90

How are companies finding the most creative and competitive strategic vision? Open access to these MIT Sloan Management Review articles on spurring innovative strategy is provided courtesy of Stanford Graduate School of Business.

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Strategic Innovation

Companies can successfully challenge industry leaders even without radical technological innovation.

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Innovation From the Inside Out

Grameen Bank and others know that you get the best answers by burying yourself in the questions.

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Leadership in the Digital Age

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The Dark Side of the Digital Revolution

Digital technology is changing modern business — and many executives are waiting too long to embrace those changes.

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Dare to be Digital: Transforming Your Workplace

Many companies know they need to transition to a digital workplace, but they’re finding it difficult.

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How CEOs Can Leverage Twitter

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

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The Rise of Visual Content Online

Images have taken on a broader role in representing brands, communicating value, and cultivating identity.

Innovation in Emerging Markets

Open access brought to you by PwC-90

Growing economies like China and India are hotbeds of innovation. Open access to these three MIT Sloan Management Review articles about innovation in emerging markets is provided courtesy of PwC.

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Strategic Innovation at the Base of the Pyramid

Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.

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The Internet of Things

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Hype vs. Reality: A Reality Check on the Internet of Things

Nine bits of information to consider about the emerging Internet of Things.

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If You Think Big Data’s Challenges Are Tough Now

By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.

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Managing Data in the Age of the Internet of Things

In this webinar, analytics experts discuss the data and analytics opportunities presented by the Internet of Things phenomenon.

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Ready or Not, Here IoT Comes

The Internet of Things is on the brink of transforming business, but most businesses aren’t yet prepared.

Rethinking Product Development

Lessons From Hollywood: A New Approach To Funding R&D

Could science-based industries benefit from a financing model similar to one used to make Hollywood movies? “We propose that a form of governance centered on the project rather than the company may be a more efficient way to organize innovation in science-based industries,” write the authors. Their proposal addresses the fact that traditional venture capital “wasn’t designed to deal with the costs, risks, and slow payout of science-based industries.”

Developing Effective Intellectual Property Partnerships

All too often, companies from emerging and established economies talk past each other when discussing intellectual property. The result is that often fail to consider all their options for a productive collaboration. The authors detail five ways that companies can structure such IP partnerships, and say that it’s important for a company to choose the one that’s the best fit for the project: "The choice of IP business models is a strategic decision, not merely a legal matter."

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Online-Offline Marketing Strategy

How to Win in an Omnichannel World

September 16, 2014 | David R. Bell, Santiago Gallino and Antonio Moreno

Retail customers now readily use both online and offline retail channels. To thrive in this new environment, retailers need to reexamine their strategies for delivering information and products. Companies that are successful at navigating the omnichannel environment take a customer perspective and view the activities of the company through two core functions: information and fulfillment. They also consider hybrid online-offline approaches, including inventory-only showrooms and “buy online, pick up in store” options.