Special Report: Strategy in Changing Markets


How Strategic Is Your Board?

Strategic thinking by corporate boards is more important than ever for business survival.


Beyond Forecasting: Creating New Strategic Narratives

In turbulent markets, managers can build momentum for innovative strategies by rethinking the past, reconsidering present concerns – and reimagining the future.


The Opportunity Paradox

How can managers best meet the challenge of capturing new growth opportunities?


From the Editor: Strategy in the Midst of Change

How do you develop strategy in a business environment exemplified by rapid change and uncertainty about the future?


Sponsored Download


SAS brings you a free MIT Sloan Management Review article on creating business value with data scientists.

Getting Value From Your Data Scientists

Getting Value From Your Data Scientists

There's a lot of talk about how rare and valuable data scientists are — and, in an analytics-driven business world, it's true. But beware: Data scientists aren't unicorns, and expecting them to magically deliver important business findings will only lead to disappointment.

Creating Better Supply Chains


Creating More Resilient Supply Chains

By planning for disruption from natural disasters, Cisco Systems improved its supply chain resilience.


Reducing the Risk of Supply Chain Disruptions

Overinvesting in supply chain protection may be more profitable than not investing enough.


When One Size Does Not Fit All

As a business diversifies, it may need more than one supply chain. Here’s how Dell did it.

NJ in the foreground, NY in the background

Are Predictive Analytics Transforming Your Supply Chain?

New research suggests data science, predictive analytics and big data will transform supply chains.

Leveraging Data

Open access brought to you by Cognizant

Increasingly, people and products — web sites, objects, services — can be represented as a set of data characteristics. Open access to this group of MIT SMR articles on managing those data sets to meet customer need is provided courtesy of Cognizant.

Elevate sponsored panel test
Elevate sponsored panel test
Elevate sponsored panel test

Do You Need a Data Dictator?

Keeping track of data and creating value from it may require more than technology.

Elevate sponsored panel test
Elevate sponsored panel test
Elevate sponsored panel test


Digital Marketing: Mobile Ads That Work

How Effective Is Location-Targeted Mobile Advertising?

October 21, 2014 | Zheng Fang, Xueming Luo and Megan E. Keith

New research shows that mobile advertising targeted to consumers based on their locations can be effective. This is particularly the case with customers who have shown a high level of interest in the type of product being shown to them. Researchers also think that some users might simply need more time to evaluate the trustworthiness of an app or offer — suggesting that marketers might see delayed responses to location targeted mobile ads.

New in Social Business


Why Your Company Is Probably Measuring Social Media Wrong

Social media environments challenge managers to think in nonlinear ways about their business.


Interactive Tool Explores How Companies Generate Value With Social Business

The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.


Are Companies Ready to Finally Kill Email?

Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?


Audi Puts Its Future Into High (Tech) Gear

Audi wants customers to “trade up” cars as as easily they upgrade software.

Accentuate Your Best Skills

The best leaders know when to manage, when to delegate and when to get out of the way. They also figure out where their own skills lie and how to take the best advantage of them.


How to Overcome a Power Deficit

Many factors cause talented executives to be sidelined within organizations, but they can usually be remedied.


How to Be a Better Boss

Asking reports if they would recommend their manager provides efficient management assessment.


The Elements of Good Leadership

What does it take to be an effective leader in today’s unpredictable and uncertain business environments?


Debunking Management Myths

Management is too often idealized as work that should involve detached planning and strategizing.