The science of how we develop habits is used by companies both to mold consumer preference and to shape company culture. Findings from “The Power of Habit” by Charles Duhigg.
Improvisations – 5/17/12
While social coupons generate value for customers, they can have long-lasting negative financial effects for participating companies. Three guidelines to help avoid the pitfalls.
Summer 2012 Special Preview – 5/16/12
Only 8% of respondents to a MIT SMR poll said sustainability initiatives originated in Marketing. Nearly four times as many, 29%, said it came from Environmental, Health & Safety.
Improvisations – 5/15/12
Allowing constant interruptions reduces effectiveness as much as an all-nighter, says Boston University’s Marshall Van Alstyne. It’s critical to batch time on task and turn off social media.
Improvisations – 5/11/12
NBC-Universal’s Lauren Zalaznick, former Charles Schwab CEO David Pottruck and PepsiCo CEO Indra Nooyi (left) all benefited from self-awareness prompted by comments from colleagues.
Improvisations – 5/10/12
Our new interactive tool presents customizable charts about the major trends in sustainability commitment and what kinds of companies have developed a proven value proposition.
Sustainabilty & Innovation – 5/8/12
By launching an airline engine fleet management service, Rolls-Royce neutralized a similar move by GE Aviation. It was an example of the value of re-examining company beliefs. Free to site members
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The Magazine – 5/4/12
Figuring out which innovations to pay attention to means being able to “size up ideas and separate the truly world-changing from the merely interesting.” Tips from Wired magazine.
Improvisations – 5/2/12
Big Data gets all the press these days, but as important — and perhaps even more important — is detailed data, says Sam Ransbotham, assistant professor at Boston College.
New Intelligent Enterprise – 4/30/12
Could your company benefit from a new business model? A look at 59 post-IPO e-businesses in Europe and the U.S. found that business model choices often go unchallenged for long periods. Free to site members
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The Magazine – 4/29/12
Most successful executives, such as Virgin Group’s Richard Branson, have had to work hard on themselves, to recognize and manage both their strongest and their weakest tendencies. Free to site members
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The Magazine – 4/27/12
The CI conference held last week at MIT reviewed papers about behavior that is both collective and intelligent and discussed forming a new interdisciplinary field of study.
Improvisations – 4/24/12
With today’s product development nearly all digital, managers need to guard against work appearing complete before it actually is and the endless tinkering that can delay production.
Summer 2012 Special Preview – 4/22/12
HEC Paris associate professor Valérie Gauthier has developed a management approach she calls savoir-relier to help managers build relationships and encourage diversity.
Improvisations – 4/19/12
