Where will profits come from when customers know everything about costs? Don Peppers says one answer may be in putting a dollar value to access and charging admission to stores.
Improvisations – 2/6/12
The relentless advance of information technology creates one wave of IT innovation after another. Here, E. Burton Swanson’s guide to riding the waves — without getting crushed.
The Magazine – 2/3/12
Big Data is now a $64 billion business, says McKinsey Global Institute. Among the start-ups in the fray: Bluefin Labs, which analyzes what’s said in social media about TV.
Improvisations – 2/2/12
Many multinational companies consider moving some element of their headquarters to another international city (like Dubai, left). How to evaluate the strategic costs and benefits.
The Magazine – 2/1/12
Susan Cain’s new book Quiet: The Power of Introverts in a World That Can’t Stop Talking argues that introverts not only are “spectacularly creative” but are strong leaders, too.
Improvisations – 1/30/12
By understanding the structure of talent networks within companies, managers can foster more effective collaboration, find underutilized talent and help keep employees engaged.
The Magazine – 1/29/12
Multinational companies such as Apple need to give Chinese suppliers better incentives to comply with local safety standards, say Stanford researchers in the new issue of MIT SMR.
Improvisations – 1/26/12
Want to build a better tweet? Think short, punchy and newsy: 70 characters max, attention words, news people can use. Also: offer a deal and talk about upcoming events.
Improvisations – 1/23/12
Does talking about plans undermine productivity? Research says yes, sometimes — that when you talk about intentions you run the risk of creating a “premature sense of completeness.”
Improvisations – 1/20/12
Recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral (left) and Dylan Walker shows that automated messages are surprisingly effective, too.
Improvisations – 1/19/12
UCLA’s E. Burton Swanson’s five questions to consider when figuring out which IT innovations to pay attention to — and which to wait out because they might end up being lemons.
Improvisations – 1/15/12
Computers can now beat humans in tasks such as playing Jeopardy! (like IBM’s Watson machine, left). Partnering is the solution, say MIT’s Erik Brynjolfsson and Andrew McAfee.
The Magazine – 1/13/12
