Social Business in Action

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The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands with big activity in the social world.

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The Art of Selling with Social Tools

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

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How to Avoid a Social Media Fiasco

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

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Tying Customer Engagement to Employee Engagement

State Street navigates the rough waters of using social media in international finance.

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Elements of Strategy

Open access brought to you by strategic-logo-250×58

These strategy and innovation articles from the MIT Sloan Management Review archives provide frameworks for various steps in the process of strategy development and execution. For a limited time, complimentary access to these six articles is available to all site visitors.

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Which Strategy When?

Managers must figure out when it’s best to pursue strategies of position, leverage or opportunity.

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Case Study: WellPoint’s New Payment System

Preparing Analytics for a Strategic Role

April 23, 2014 | Michael Fitzgerald

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint, one of the largest providers of health care benefits and insurance in the U.S., is using analytics to change its provider payment system. The goal: promote a healthcare system based on value, not the volume of services. This Data & Analytics Case Study takes an indepth look at how WellPoint went from idea to implementation, working with physicians and IT staff to build its Enhanced Personal Health Care program.

New in Big Ideas

Harnessing Quant Power

A new book by Thomas H. Davenport and Jinho Kim says that if companies can’t turn all the data they’re swimming in into better decision making through quantitative analytics, they’re “probably creating suboptimal performance.” The book, Keeping Up with the Quants: Your Guide to Understanding and Using Analytics, is geared toward executives who are not analytics experts but whose jobs require them to deal with those who have such expertise, both inside and outside their organizations.

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International Leadership

Growing a business in far away regions demands new kinds of management thinking. These articles examine some of the best strategies for leading internationally.

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