Frontiers

Exploring the Digital Future of Management

Key Words for Digital Transformation

Adobe has transformed itself by embracing the technological forces that could have been the harbingers of its demise.

Counterpoints: The Sports Analytics Podcast

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It’s Time to Make Paternity Leave Work

Longer life spans are the new normal, and many people alive today will live to be 100 years old. How will we use that time? One option: Rather than working full time for decades and then spending our later years with our grandchildren, we could redistribute some of that projected time from our 60s and 70s into our earlier decades and spend more of it with our children. For fathers in particular, this would be a radical life decision.

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Creating an Innovative Environment

The Art of Balancing Autonomy and Control

The world of hackathons brings the study of balancing high-speed, creative autonomy and administrative control to bear in many interesting ways for managers across different industries.

Building the Right Ecosystem for Innovation

As digital disruption expands, many legacy businesses seek partnerships with tech companies to maintain competitiveness in the digital sphere. But instead of a centralized “hub” partnership, some companies find greater success through an adaptive ecosystem model, where partners develop significant projects or innovations together. This type of strategy requires imagination and flexibility.

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Improving Customer Service

How Should Companies Talk to Customers Online?

Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction.

The Public Sector Can Teach Us a Lot About Digitizing Customer Service

Digital customer service agents (known as virtual assistants, chatbots, or softbots) are typically used to sift through and process only the most straightforward customer inquiries, such as requests for basic information. At most companies, complex issues get passed along to human agents. In that regard, public sector agencies in Australia are ahead of the curve: They are using digital agents to handle complex inquiries from citizens, and businesses stand to learn much from these applications.

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“Innovating for Sales Growth”

This collection of MIT SMR articles delves into how to grow revenue organically through innovation. (Registration required.)

Articles included in this collection:

Grow Faster by Changing Your Innovation Narrative
By George S. Day and Gregory P. Shea

Key Words for Digital Transformation
By Shantanu Narayen, interviewed by Paul Michelman

The Promise of Targeted Innovation
By Marcel Corstjens, Gregory S. Carpenter, and Tushmit M. Hasan

Innovating for Sales Growth - PDF

MIT Innovation

Free download of this collection MIT SMR articles is brought to you by the MIT Innovation Series.

The Changing Conversation Around Analytics

Open Access Brought to You By

How can organizations build cultures that integrate analytics and data for successful innovation? Open access to these three articles from MIT Sloan Management Review about conversations that are unfolding is provided courtesy of SAS.

The End of Scale

New technology-driven business models are undercutting the traditional advantages of economies of scale.

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Platform Strategy

Beyond a ‘Winner-Takes-All’ Strategy for Platforms

January 3, 2019 | David McIntyre

Platform companies with the largest user networks offer significant value for consumers. Yet total network size isn’t the only key to competitive advantage; platform users may place equal or greater weight on having access to specific, local, or higher-quality platform users or information about the network or its participants.

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